ADS Webinar: A Simple Truth - Our Sport Relies On Volunteers 7/21/11
Recruiting
". . .long hours, difficult/unsafe conditions - poorly equipped, fed, trained, managed . . . no pay!" Example
Successful Recruiting is a Numbers Game
Solicit 600 to get 150
= Response 300, Yes 100, Personal Calls For 50 more
. . . Don't take it personally
Personal Request - Not an Email Blast
Focus On Being Part of It, Fun and Excitement. . .Not Guilt!!!
Limit Desperate Pleas To Your Veterans
Cast A Wide Net = Competitors, Other Driving and Horse Disciplines, Nature Groups, Dog Walking Groups, Family, Locals, Driving Club Members, Animal Protection Groups.
Seek Out All Comers - "A job for every age, experience level and physical ability"
Build A Team of Regulars - about 75 of your "Yeses"
Add 10% "New Blood" Every Year - Need to solicit about 20 for every one you get
Keep Good Records
Time Your Recruiting Messages
Target Your Message
